ChatGPT advertising
Since August 2026, ChatGPT shows ads, across Europe and in 40 markets worldwide. More and more people ask ChatGPT for advice on what to buy, book or choose, and with ChatGPT Ads you show up at exactly that moment.
The channel has only just opened and the auction is still quiet. Early advertisers build a head start that costs money to catch up with later.
What to expect
Focused on results
Proactive support via WhatsApp
Maintenance and optimization after launch
What is ChatGPT Ads?
ChatGPT shows ads below the answer: clearly labeled as sponsored, separated from the answer itself and matched to what the conversation is about. Not a banner everyone sees, but an ad that fits the question someone just asked.
Ads appear for users of the free version and the Go plan. OpenAI keeps conversations private from advertisers; you advertise on the context of the conversation, not on personal data.
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Why get in now?
Little competition yet
Most businesses aren't advertising here yet. An auction that isn't full means more visibility for the same budget.
Context instead of keywords
Your ad matches the whole conversation, not one isolated keyword. So you show up while someone is making a choice.
Full transparency
Clear reports, so you always know exactly what your investment returns.
Part of the whole
With us, ChatGPT Ads works together with Google Ads, SEO and your website, so every channel reinforces the other.
What our clients say
"Robin helped us tremendously with building and renewing our website. From the logo and the layout to the final product. Working with him is pleasant, sharp and service-oriented. He also automated our member administration. Absolutely top!"
Frank BorchertOwner, Infinity Club"Robin Wessels supported us in building our new website. An incredibly successful project in which a lot was possible. We are very happy with the end result!"
Joris ManenschijnOwner, ArteSelect"Robin built the website for our band. It looks really cool with all the features we wanted. On top of that it is easy to update ourselves. Great communication and he genuinely thinks along."
Gerben HobelmanTechnical Specialist, Coverband ZUKOAdvertise where search is heading
Part of search is shifting from Google to AI assistants. That makes ChatGPT Ads not a replacement for Google Ads, but the channel next to it: Google catches the search, ChatGPT catches the advice question that comes before it.
We handle everything: access to the ad platform, campaign setup, measurement and optimization. And we look beyond the ad, because with SEO and smart content you make sure ChatGPT mentions you without an ad too.
Not a gamble on something new, but an extra channel within a strategy that already works.
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Frequently asked questions
Can I advertise in ChatGPT already?
Yes. ChatGPT Ads is live in 40 markets, including 31 European countries since 24 August 2026. In Europe access currently runs through OpenAI and partners; in markets like the US and UK there is a self-serve Ads Manager. We handle the sign-up and setup for you.
Where does my ad appear?
Below ChatGPT's answer, clearly labeled as sponsored and separated from the answer itself. The ad is contextual: it matches what the conversation is about.
Who sees ads in ChatGPT?
Users of the free version and the Go plan. Paid plans such as Plus, Pro and business accounts stay ad-free, and OpenAI shows no ads to users it predicts to be under 18.
What does advertising in ChatGPT cost?
You pay your ad budget directly to OpenAI, plus a fee for setup and management. Because the channel is new, we start with a test budget and scale what performs.
Is ChatGPT Ads a replacement for Google Ads?
No, an addition. Google still catches by far the most search volume; ChatGPT catches the orientation and advice questions that come before it. We align both channels so they reinforce each other.
