Advertising
What does outsourcing ads cost?
No fat retainers. You pay a low fixed base fee, and we only earn real money when the goals we agreed on are met. You choose your own ad budget; we put it to work on the platforms and you see everything back on one clear invoice and in plain reports.
The performance-based model
Low base fee
A fixed, low monthly fee per channel covers setup and management. Agreed in writing upfront.
You choose the budget
You decide how much ad budget goes in each month; we advise a realistic amount per platform, put it to work and guard the spend. One invoice, no separate platform payments.
Watertight tracking
Before we spend a euro we set up GA4 and conversion tracking, and we agree on one source of truth for the numbers. No discussions afterwards.
How much ad budget do you need?
These amounts are ad budget: they go straight to Meta, Google or TikTok, not to me. My base fee is separate and we agree it upfront. Below is what I advise per situation, based on what it takes in practice to steer on real numbers.
Starter
One channel, first learn what works
€250
ad budget per month
- One channel, for example Meta or Google
- Usually enough data to steer after four to six weeks
- Two or three ad variants to compare
- Fits local or niche audiences
Growth
One strong channel, scaling up seriously
€750
ad budget per month
- One to two channels
- Room to test and scale at the same time
- Retargeting next to cold audiences
- Weekly steering on the numbers
- Everything from Starter
Scale
Several channels side by side
€1,500
ad budget per month
- Two to three channels
- Full funnel: reach, retargeting and conversion
- Faster learning curve through volume
- Everything from Growth
Custom
Bigger, or several markets at once
In consultation
ad budget per month
- Budget and channels tailored to your market
- International or multiple languages
- Own reporting setup
- Everything from Scale
Advice, not a fixed package. You decide the amount and you can change it every month.
Channels we run
Facebook (Meta)
Sharp targeting on interests and behaviour for reach and conversions.
Read moreVisual campaigns where your audience scrolls every day.
Read moreTikTok
Native video ads for a young, fast-moving audience.
Read moreReach people with buying intent while they plan.
Read moreB2B leads through job title and industry targeting.
Read moreGoogle Search & Shopping
Show up the moment people search for what you sell.
Read moreChatGPT Ads
Contextual ads inside ChatGPT, right at the moment of advice.
Read moreWhy this model works
In a classic retainer the agency gets paid whether your campaigns perform or not. In a performance-based model our interests are exactly aligned: the base fee keeps the lights on, the real earnings only come when your agreed KPIs are met.
The catch with this model is measurement, so we solve that first: conversion tracking and GA4 are set up before campaigns start, and we agree upfront which numbers count. That is how you avoid every classic bonus discussion.
Our clients now performing online
RendrrOwn AI content studio: from one brief to ads, videos and images
Infinity ClubNew website with automated member administration
StoreLoOwn SaaS: a store locator that sends searchers to your store or webshop
ArteSelectArt platform for business and private clients
Coverband ZUKOOne-pager for fast, direct band contact
What our clients say
"Robin helped us tremendously with building and renewing our website. From the logo and the layout to the final product. Working with him is pleasant, sharp and service-oriented. He also automated our member administration. Absolutely top!"
Frank BorchertOwner, Infinity Club"Robin Wessels supported us in building our new website. An incredibly successful project in which a lot was possible. We are very happy with the end result!"
Joris ManenschijnOwner, ArteSelect"Robin built the website for our band. It looks really cool with all the features we wanted. On top of that it is easy to update ourselves. Great communication and he genuinely thinks along."
Gerben HobelmanTechnical Specialist, Coverband ZUKOGot a challenge? Challenge us.
✓Reply within 1 business day✓100% no-obligation ✓Honest adviceFAQ
Frequently asked questions
What does the base fee cover?
Setup, campaign management, creatives guidance and reporting for one channel. It is a fixed low monthly amount, quoted upfront, so you always know your costs.
How does the bonus work?
Before we start we agree KPIs together: for example a target ROAS or a cost per lead. The bonus is a percentage of the extra revenue or a fixed amount per lead above that target, settled monthly based on the agreed source.
How do I pay for the ad budget?
You pick a monthly budget and pay it upfront together with the base fee, on one invoice. We put it to work on the platforms and your spend can never exceed the budget you chose.
Do I need to set up ad accounts myself?
No. We set up and manage the campaigns and accounts completely, including pixels and conversion tracking. You only choose your budget and see every result in the reports.
What if the targets are not met?
Then you only pay the base fee for that month. That is the whole point of the model: the risk sits with us, not with you.
How much ad budget do I need?
That depends on your market, but count on a few hundred euros per month per channel as a realistic starting point. Below a certain amount campaigns deliver little: platforms need data to learn. Some channels, like Pinterest, work from a small budget; Meta and TikTok prefer more room to learn. We advise a realistic number per channel upfront and you decide.
