Resources
Free resources for entrepreneurs
Everything I give away for free in one place: prompts, guides, templates and tools to make your website, marketing and AI easier. Find what you need in seconds.

Brand Core: build the heart of your brand
Free guide: the layered brand-core model + the 12 archetypes, with practical questions per layer. Build a clear, recognizable brand.
Get it freeThe 12 brand archetypes (+ free test)
Discover your brand archetype with a short test, and read all 12 archetypes with their drive, tone and example brands.
Take the testSocial media funnel: TOFU · MOFU · BOFU
Free guide: give every social post a job. Split your content smartly across reach (TOFU), followers (MOFU) and customers (BOFU), so your audience and revenue both grow.
Get it free
Digital Company Scan
Free self-scan: tick what your website and marketing already have and get an instant audit score out of 100. Share your result.
Start the scan




