Resources
Free resources for entrepreneurs
Everything I give away for free in one place: prompts, guides, templates and tools to make your website, marketing and AI easier. Find what you need in seconds.

Brand Core: build the heart of your brand
Free guide: the layered brand-core model + the 12 archetypes, with practical questions per layer. Build a clear, recognizable brand.
Get it free
The 12 brand archetypes (+ free test)
Discover your brand archetype with a short test, and read all 12 archetypes with their drive, tone and example brands.
Take the test
Digital Company Scan
Free self-scan: tick what your website and marketing already have and get an instant audit score out of 100. Share your result.
Start the scan
StoreLo — store locator
Let customers find your shops or sales points on the map. Add it to any website.
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