As a freelancer you are your business, and your website is often your business card and your best salesperson in one. Yet for many self-employed professionals it stays at a quick DIY site that never really wins clients.
A good site doesn't have to be expensive or complicated. It's about getting a few things right. These are the most important ones.
Start with what you want to achieve
A website is not a goal in itself. Do you want visitors to get in touch, request a quote or book right away? Decide on that one key action first and build the whole site around it. A pretty site without a clear next step delivers nothing.
For most freelancers a compact, sharp site works better than ten pages nobody reads. Better one page that convinces than a maze your visitor gets lost in.
Make sure you get found
A site nobody finds doesn't exist for Google. So make sure you have a fast, well-structured site with copy that matches what your clients search for. Working locally? Create a page aimed at your city or region, for example website design in your area.
Findability isn't a trick you bolt on afterwards, but something you build in from the start. That's why I build every site with SEO as the foundation.
Don't make it hard on yourself
You're a freelancer, not a web builder. You don't have to learn to tinker with technology, hosting and updates yourself. Outsource it, so you put your time into your work instead of your website.
Want to spar about what works for you? Request a free website concept. I'll show you, with no obligation, what your site could look like, tailored to what you need as an independent professional.
