Cases Blog Resources Contact
Keyword research
Services » SEO » Keyword research

Keyword research

Strong findability starts with knowing what you want to be found for. Keyword research is the foundation of every good SEO strategy. Without it you miss the mark on findability, write content that delivers nothing and leave opportunities to your competitors.

We help you with a keyword strategy that works: data-driven, structured and aligned with your audience and goals.

What to expect

Focused on results

Proactive support via WhatsApp

Maintenance and optimization after launch

Why keyword research is indispensable

Many companies write content or build their website on gut feeling. They think they know what their audience searches for, but miss the connection. Or they target terms with too much competition, so results never come.

Good keyword research prevents that. It shows which keywords your audience actually uses and what the intent is: is someone looking for information, comparing options, or ready to act?

That's the basis for a digital business card that looks sharp and performs at its marketing best. With those insights we set up a smart content SEO structure, so every page has a clear function within your website.

Book a free intro
Keyword research — Why keyword research is indispensable

How we approach this

Competitor analysis

We map your competitors' weak spots so you can take over those positions.

Focus on buying intent

We select terms that don't just attract visitors, but directly drive conversion.

Data-driven strategy

We base choices on hard facts and search volumes, not gut feeling or assumptions.

What our clients say

★★★★★ 5.0/5 Rating Google Reviews
Frank BorchertOwner, Infinity Club
★★★★★

"Robin helped us tremendously with building and renewing our website. From the logo and the layout to the final product. Working with him is pleasant, sharp and service-oriented. He also automated our member administration. Absolutely top!"

Joris ManenschijnOwner, ArteSelect
★★★★★

"Robin Wessels supported us in building our new website. An incredibly successful project in which a lot was possible. We are very happy with the end result!"

Gerben HobelmanTechnical Specialist, Coverband ZUKO
★★★★★

"Robin built the website for our band. It looks really cool with all the features we wanted. On top of that it is easy to update ourselves. Great communication and he genuinely thinks along."

What we do differently

Many agencies look up a few popular keywords and leave it at that. We do it differently. We choose a keyword analysis that is achievable, valuable and logical for your business.

No empty lists, but choices that directly contribute to higher conversion. We don't believe in talk, but in results that seamlessly match your business goals.

Whether you're having a new website built or want to grow your current reach; we deliver exactly what your business needs to dominate online.

Send a message
Keyword research — What we do differently

Got a challenge? Challenge us.

We'll get back to you within 24 hours. Free website concept on request.

FAQ

Frequently asked questions

What is keyword research?

Research into which keywords your audience actually searches for, with what volume and what intent. It's the foundation of every SEO strategy.

Why is keyword research important?

It prevents you from writing content nobody searches for or targeting terms with too much competition. You spend your time on keywords that deliver traffic and conversion.

Do you also look at buying intent?

Absolutely. We don't just select on search volume, but above all on keywords with buying intent, so visitors actually become customers.

Cookie settings

Choose which cookies you allow. Necessary cookies can't be turned off.

Necessary

Needed to make the site work and to remember your preferences.

Always on

Analytics

Anonymous usage data (Google Analytics) to improve the site. No ads, no cross-site tracking.

Marketing

Advertising and remarketing (e.g. Meta Pixel) to show you relevant ads and measure campaigns. Off by default.