Keyword research
Strong findability starts with knowing what you want to be found for. Keyword research is the foundation of every good SEO strategy. Without it you miss the mark on findability, write content that delivers nothing and leave opportunities to your competitors.
We help you with a keyword strategy that works: data-driven, structured and aligned with your audience and goals.
What to expect
Focused on results
Proactive support via WhatsApp
Maintenance and optimization after launch
Why keyword research is indispensable
Many companies write content or build their website on gut feeling. They think they know what their audience searches for, but miss the connection. Or they target terms with too much competition, so results never come.
Good keyword research prevents that. It shows which keywords your audience actually uses and what the intent is: is someone looking for information, comparing options, or ready to act?
That's the basis for a digital business card that looks sharp and performs at its marketing best. With those insights we set up a smart content SEO structure, so every page has a clear function within your website.
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How we approach this
Competitor analysis
We map your competitors' weak spots so you can take over those positions.
Focus on buying intent
We select terms that don't just attract visitors, but directly drive conversion.
Data-driven strategy
We base choices on hard facts and search volumes, not gut feeling or assumptions.
What our clients say
"Robin helped us tremendously with building and renewing our website. From the logo and the layout to the final product. Working with him is pleasant, sharp and service-oriented. He also automated our member administration. Absolutely top!"
Frank BorchertOwner, Infinity Club"Robin Wessels supported us in building our new website. An incredibly successful project in which a lot was possible. We are very happy with the end result!"
Joris ManenschijnOwner, ArteSelect"Robin built the website for our band. It looks really cool with all the features we wanted. On top of that it is easy to update ourselves. Great communication and he genuinely thinks along."
Gerben HobelmanTechnical Specialist, Coverband ZUKOWhat we do differently
Many agencies look up a few popular keywords and leave it at that. We do it differently. We choose a keyword analysis that is achievable, valuable and logical for your business.
No empty lists, but choices that directly contribute to higher conversion. We don't believe in talk, but in results that seamlessly match your business goals.
Whether you're having a new website built or want to grow your current reach; we deliver exactly what your business needs to dominate online.
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Frequently asked questions
What is keyword research?
Research into which keywords your audience actually searches for, with what volume and what intent. It's the foundation of every SEO strategy.
Why is keyword research important?
It prevents you from writing content nobody searches for or targeting terms with too much competition. You spend your time on keywords that deliver traffic and conversion.
Do you also look at buying intent?
Absolutely. We don't just select on search volume, but above all on keywords with buying intent, so visitors actually become customers.
How do you do keyword research?
In four steps: first we gather everything your audience might search for, then we pull in volume and competition, next we sort by search intent, and finally we map each keyword to exactly one page. That last step is the one most often skipped, and it is why a site's own pages end up competing with each other.
What is search intent?
The reason behind a search. Someone typing "what does a website cost" wants information; someone typing "web designer utrecht" is looking for a supplier. Each intent calls for a different kind of page: an article for the first, a service page for the second.
Is higher search volume always better?
No. A term with 6,000 monthly searches where you rank 70th delivers nothing, while a term with 70 searches where you rank first brings in customers. Start with keywords you can realistically win and work upward from there.
How often should keyword research be repeated?
Once a year is enough for most businesses, plus a quick check whenever you launch a new service. Search behaviour shifts slowly, but what your competitors publish changes faster.
Can I do keyword research myself?
For a first impression, certainly: Google Search Console already shows what you appear for, and Google's own suggestions point you in a direction. Where it usually goes wrong is mapping keywords to pages and judging whether you can realistically compete.
