All your numbers live in one clear overview instead of ten tabs and loose exports: that's what a custom dashboard is for. But what does it actually cost?
Below you'll find the guide prices for 2026, the factors that really drive the price, and an honest answer to when an existing BI tool is enough.
What is a custom dashboard?
A custom dashboard brings your data together in one clear overview: sales, marketing, inventory, finance or all of it at once. Connected live to your systems, built around the KPIs you steer on, in your own brand style.
The difference with a spreadsheet or standard report: nothing needs manual updating anymore. The data flows in automatically and everyone looks at the same up-to-date numbers.
What drives the price?
The biggest price factor is the number of data sources and integrations: every source (accounting, webshop, CRM, ad platforms) needs its own connection. Next: how fresh does the data need to be? Daily refresh is simpler than realtime.
User management counts too: an internal dashboard for yourself is simpler than a portal where clients or team members log in with their own roles. And finally the level of interaction: filters, drill-downs and exports make a dashboard more powerful, but also more work.
Guide prices for a custom dashboard
A simple dashboard on one or two existing data sources roughly sits between €1,500 and €4,000. A dashboard with multiple integrations and login for several users usually lands between €4,000 and €12,500. A full data platform with realtime data and actions sits above that.
On top there is a small fixed monthly fee for hosting and upkeep, so integrations keep working and the dashboard stays secure. Guide prices, indicative (2026); you always get a fixed quote upfront.
Isn't a BI tool cheaper?
Sometimes, yes. For purely internal reporting, with someone on your team willing to put in the hours, tools like Power BI or Looker Studio are fine. You mostly pay with your own time and possibly per-user licences.
Custom pays off once you have external users (clients logging in), your brand and user experience matter, you want automated actions attached to your data, or per-user licence costs start piling up. Then building it well once is cheaper than stacking subscriptions for years.
What would your dashboard cost?
That depends on your sources and wishes — which is why you get a fixed quote upfront, no billing by the hour. See how I build dashboards or plan a free call: within 24 hours you'll know what your dashboard would cost.
